Blog

A shopping assistant is not just a "web chat." Perselio presented an effective solution based on high-quality data at Ecommerce Bridge LIVE

In his presentation, Lukáš Matějka explained why many e-shops expect miracles from shopping assistants, but in practice encounter a fundamental problem. What is it?

Zoe.ai is changing to Perselio. The Czech AI platform for e-commerce is rebranding and preparing for international expansion.

After five years on the market, the e-commerce personalization platform Zoe.ai is rebranding as Perselio.

How to increase your e-shop conversion rate through personalisation

Today's customers expect a personalised approach to online shopping with recommendations, immediate responses to their behaviour and relevant offers that meet their needs.

Looking back to 2024: Zoe.ai's dynamic development and expansion plans

How does Zoe.ai Product Manager Michal Krňák assess the past year 2024? What AI tools for e-commerce personalization did Zoe.ai expand its portfolio with? And what plans does the team have for this year?

Should we be worried about our data being leaked when shopping online?

Is online shopping safe? When making online purchases, consumers are required to provide a range of personal information, including payment information, address and contact details. This information can be a valuable target for cyber criminals seeking to obtain sensitive data for nefarious purposes such as identity theft, fraud or extortion.

Top 5 Ways Technology Companies Truly Leverage Artificial Intelligence

What are the specific areas where artificial intelligence can truly be utilized on a daily basis across various sectors? Is it possible to automate not only the product itself but also its "production" using artificial intelligence? We’d like to lift the lid and show you how we at Zoe.ai are leveraging AI in practice.

Podcast IT World by Jura: E-commerce recommendation tools

If you're interested in the current situation in e-commerce and how personalized product recommendation works under the hood, listen to the #61 episode of the IT World by Jura podcast. Our colleagues Lukáš Matějka and Michal Krňák will guide you through this topic.

How e-commerce can use AI to improve service and create a competitive advantage

Artificial Intelligence (AI) is a revolutionary technology that has the potential to completely change the way online stores operate in the digital environment. AI will be a key tool in e-commerce in the years to come. This is because it can instantly analyse large amounts of data and provide accurate and personalised information, which is extremely valuable when it comes to online purchase incentives.

Measuring the success of product recommendations on the e-shop: How to optimize offer personalization

To measure and optimize the effectiveness of product recommendations, various metrics should be used to track the performance of a given recommendation. These are most often accessed through precision measurement and AB-testing. However, there are a number of pitfalls here that e-shop owners do not initially realize.

Top e-commerce trends in 2024

E-commerce is an extremely dynamic environment, motivated by constant innovation, mainly due to the intense competition between the big players. So just one year in ecommerce can take as long as three in terms of IT development elsewhere. In other words, money from purchases is everything and everything is subject to it. So what was and is 2024 like in the world of ecommerce, what trends are currently driving it?