Increased interaction and sales on Elnino.cz
Results after 4 months of cooperation
+60 - 220 %
CTR on reco areas
+120 %
revenue growth on Perselio reco areas
+500 tis. CZK
revenue per month from Bundles
About the project
Elnino.cz is the largest purely Czech online retailer of perfumes and cosmetics with sales of over 2 billion CZK.
Before implementing Perselio tools, Elnino used a proprietary recommendation system based on complex business rules that required constant maintenance.
Main challenges
The goal of Perselio was to personalize the offered products as much as possible and target them to the specific individual preferences of each user. Great emphasis was placed on fast deployment and loading of recommendation areas, as well as pixel-perfect design.
Solution
The results of using Perselio Recommendation have shown a fundamentally positive impact on increasing engagement and sales. For example, we are achieving net upsells of up to 500,000. CZK per month. At the same time, the Perselio areas show long-term and demonstrably significantly higher customer interactions cart adds.
Following the excellent results,Perselio Recommendations was also implemented on Elnino's foreign e-shop locations - specifically Poland, Germany and Switzerland.
Perselio has increased our sales and the number of products in cart thanks to personalization
Perselio Recommendations has expanded our horizons of what we can do by personalizing our product offerings. Thanks to Bundles in particular, not only did our sales increase, but also the average number of products in cart did.
Ondřej Barnat
E-commerce Director, ElNino.cz
Examples of recommendation areas
We maximised the potential of personalisation thanks to bigger number of recommendation areas
Would you like to achieve similar results like Elnino.cz?
Do not hesitate to contact us, we will be happy to discuss your situation.
