Zoe.ai is changing to Perselio. The Czech AI platform for e-commerce is rebranding and preparing for international expansion.

After five years on the market, the e-commerce personalization platform Zoe.ai is rebranding as Perselio and simultaneously introducing an expanded set of tools for online retailers. The name change is part of preparations for international expansion and is intended to ensure the brand's clear distinctiveness on the global stage.

Perselio builds on the technological development of Zoe.ai since 2018, which is now one of the leading platforms for real-time personalization in Czech e-commerce. The solution combines personalized product recommendations, personalized search, and AI shopping advice into a single ecosystem based on real-time data, which increases business impact and reduces the operational demands on e-shops.

"The name Zoe proved to be interchangeable and legally complicated on a global scale. Perselio better captures the nature of the service—enabling e-shops to maximize sales through personalization across the entire customer journey," says Michal Krňák, Sales Director at Perselio.

The new brand will serve as the basis for entering key European markets in the coming years. "So far, we have focused on Czechia and Slovakia, but now we are planning to expand into the Benelux countries, where we have identified great potential," adds Krňák.

Perselio (formerly Zoe.ai) is already used by leading players in Czech e-commerce: Perselio's personalization tools run on the e-shops of Sportisimo, Astratex, Angry Beards, Rituals, Elnino, Česká mincovna, EMOS, and Portu.

Perselio has seen significant growth in recent years, including a fivefold increase in the number of clients year-on-year and a continuous doubling of revenues year-on-year since 2022. The start-up's revenues are now in the tens of millions.

"In terms of revenue, in 2023 we were in the millions of crowns, now we are at about four times that amount. This clearly shows the ever-growing influence of personalization in e-commerce. Today's customers expect a completely individualized approach to their purchases," says Michal Krňák.